Colleen S.

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Content Writer

A Kentucky native, Colleen earned a B.A. in journalism and M.A. in English literature before working 13 years as an award-winning writer and editor at four daily newspapers in three states.

With stints in public relations and marketing, she spent more than five years teaching future journalists at Ball State University and in 2019 published a textbook: “Soft Skills for the New Journalist: Cultivating the Inner Resources You Need to Succeed.” A top-rated instructor with local and national awards for advising and program-creating, she organized study-abroad experiences for young writers in Brazil, Italy, the U.K. and Russia.

Colleen now owns her own business, Colleen Steffen Consulting LLC, a team of four offering social media management and content creation for a variety of nonprofit and for-profit enterprises. She specializes in simplifying complicated processes so clients can tell their stories with authenticity.


  • Researching, interviewing and reporting
  • Writing for all media
  • Editing, including AP Style
  • Branding, market strategizing and social media management