Helene P.

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Social Media & Digital Advertising Specialist

Hélène (pronounced “Ellen”) is a Social Media and Digital Advertising Specialist with over 8 years of experience in Paid Advertising and Paid Media.

She’s had various roles which include planning, strategizing, executing, and reporting on mixed media campaigns in various verticals (Auto, B2B, eCommerce, EDU, Healthcare, Retail, Hospitality, travel/leisure, etc…) working for some badass agencies.

Training on the aforementioned has been her ultimate favorite and is where she’s earned the title, Programmatic Sensei from other amazing folks in the industry.

She is your to-go expert when it comes to programmatic media, paid search, and or paid social media.

Helene is a lifelong learner which has inspired her to start a podcast called the Programmatic Digest. As a host, she interviews other industry experts from different backgrounds about recent industry news as well as highlighting any diversity and inclusion conversation.

Skills:

  • Developing digital media strategy to maximize marketing objectives
  • Strong knowledge of several programmatic, social, and search ad buying platforms.
  • Bi-lingual in English and French (Native and why the H is silent in her first name)
  • Professional Bacon Lover


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