Social Media & Digital Advertising Specialist
Hélène (pronounced “Ellen”) is a Social Media and Digital Advertising Specialist with over 8 years of experience in Paid Advertising and Paid Media.
She’s had various roles which include planning, strategizing, executing, and reporting on mixed media campaigns in various verticals (Auto, B2B, eCommerce, EDU, Healthcare, Retail, Hospitality, travel/leisure, etc…) working for some badass agencies.
Training on the aforementioned has been her ultimate favorite and is where she’s earned the title, Programmatic Sensei from other amazing folks in the industry.
She is your to-go expert when it comes to programmatic media, paid search, and or paid social media.
Helene is a lifelong learner which has inspired her to start a podcast called the Programmatic Digest. As a host, she interviews other industry experts from different backgrounds about recent industry news as well as highlighting any diversity and inclusion conversation.
- Developing digital media strategy to maximize marketing objectives
- Strong knowledge of several programmatic, social, and search ad buying platforms.
- Bi-lingual in English and French (Native and why the H is silent in her first name)
- Professional Bacon Lover
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
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"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
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"You guys have been a wonderful extension of our team!"