Jeff S.

Image of Jeff S.

SEO Lead

Jeff is the SEO Lead at IBO. With a formal education in BioPhysics from the University of Michigan, he followed a circuitous route from research, to manufacturing, to e-commerce, to online marketing, to a four-year stint with a national nonprofit organization advocating animal rights and managing PPC, display, video campaigns and SEO strategies.

These days he enjoys working from home accompanied by a collection of misfit dogs and cats (failed fosters), assisting coworkers and clients to create successful digital campaigns and driving traffic.  When he’s not working he spends as much time as possible exploring the shores and North Woods of Michigan, on foot, on bike, or in a kayak.


  • Display, Video, and PPC Strategies
  • Google Analytics
  • Sales Funnels
  • Falling off Bikes and Out of Kayaks