Kelly P.

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Social Media & Digital Advertising Specialist

Kelly is a Social and Digital Advertising Specialist assisting IBO clients with their digital media placements. Kelly has over ten years of digital marketing experience that encompasses B2B, B2C, and non-profits. Kelly held a seat on Google's Tech Council for over two years, meeting quarterly with Fortune 500 tech peers, advising Google on their product offerings and upcoming programs.

With her non-profit background, she will be a valuable asset to the IBO family as she understands the nuances of Google Grant management and the lifecycle of a donor, which does have different traits and phases vs. a customer within B2B or B2C. In addition to her non-profit experience, she understands both PLA's and LIA's as this was a strategy that was deployed within PetSmart, tying their digital presence to in-store purchases.

Skills

  • Analytical
  • Problem-solving
  • Strategic
  • A magnet for pets with special needs


Testimonials