Episode 107
Nov 22, 2019
Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. How do you replace traditional tactics with a new approach? Chuck and Amy discuss what it takes to capture the attention of overworked and undervalued journalists at a glut of news outlets in today’s world.
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Listen to "E107: Public Relations for the Digital Universe (aro Marketing)" on Spreaker.
EPISODE 107
Public Relations has changed a lot in the last twenty years. Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. Today, the old methods won’t fly anymore. How do you replace traditional tactics with a new approach? Chuck and Amy discuss what it takes to capture the attention of overworked and undervalued journalists at a glut of news outlets in today’s world.
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