E107: Public Relations for the Digital Universe (aro Marketing)

Episode 107

Nov 22, 2019

Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. How do you replace traditional tactics with a new approach? Chuck and Amy discuss what it takes to capture the attention of overworked and undervalued journalists at a glut of news outlets in today’s world.

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EPISODE 107

Public Relations has changed a lot in the last twenty years. Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. Today, the old methods won’t fly anymore. How do you replace traditional tactics with a new approach? Chuck and Amy discuss what it takes to capture the attention of overworked and undervalued journalists at a glut of news outlets in today’s world.

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