Advice for New Agency Owners (from an Agency Veteran of Two Decades)
Owning an agency is not easy, but it can be the most fun you have in business and it can be a great source of income. Focus on these things and you will have a greater chance of success.
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Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic
If it's feasible and realistic to continue your marketing or even increase it right now, it could pay off exponentially in the months and years to come.
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How to Go 100% Remote in Your Agency
So you're ready to go 100% remote in the wake of COVID-19. Great! Let's dig in and help you get there fast.
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Online Security: A Checklist for Marketing Agencies
Most people haven't developed good security habits so it's up to you to instill these habits in your agency. With this checklist, you will have peace of mind knowing that you are handling your data and your clients' data securely and responsibly.
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Writing Isn’t Dead… If You’re Doing It Right
Yes, video is on the rise, but does that mean there's no place for great writing in your marketing strategy? According to Beth Carter of Clariant Creative, the answer is a resounding no.
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Did the Internet Kill Public Relations?
In a recent podcast, IBO co-founder Amy Foley spoke to Aro Marketing’s Chuck Robbins. Robbins assured her that PR may look different than it did even ten years ago, but it’s not just surviving— it’s thriving.
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Why Turning Video on Makes Better Meetings
By creating a face to face experience, we are replicating (as best we can) the experience of being in the same room and therefore the rich multi-channel stream of information that goes with it.
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What Your Team Really Cares About
While many people think culture is all about fancy offices, mission statements and social events, these are often not the things that team members really care about.
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The Right Way to Delegate Tasks for the Best Results
If you've tried delegating with varied results, this process will help you achieve the best results and allow you to finally get your time back.
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Testimonials
"You guys have been a wonderful extension of our team!"
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"Great service, on time, reasonable prices on everything from VA to Writers to SEO."