You’ve read the statistics about the rise of video marketing. Video marketers get 66% more qualified leads per year. Video ensures users spend 88% more time on your site. In other words, video isn’t going anywhere anytime soon.
So where does that leave writing? Is it headed for extinction?
According to Beth Carter from Clariant Creative, it’s more important than ever! In a recent episode of the Inbound Back Office podcast, Beth and Amy talk about the critical role great writing plays in any marketing strategy as well as the need for top-notch writers who can craft a compelling story.
Good Writing Elevates Strategy
Yes, chatbots and video and all the other cool tools can get your audience’s attention. But here’s the thing… all of it stems from a solid writing foundation. A video without a great script won’t draw viewers in. A chatbot that doesn’t feel “human” won’t engage visitors to your site.
In other words, all the bells and whistles aren’t as effective without skilled writers working on the project from the start.
Unfortunately, most clients don’t have the time (or the inclination) to do the writing required to implement their carefully-planned strategy. This is where the agency steps in. Of course, the client needs to provide input, whether that’s a series of interviews or an outline that they can approve before the work begins. As Beth says, “It’s [easier] for a client to react to a draft rather than to ask a client to produce the draft.”
Interested in hearing more of Beth’s insights into the importance of hiring talented writers? Click here to listen to the podcast!
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Great service, on time, reasonable prices on everything from VA to Writers to SEO."
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"You guys have been a wonderful extension of our team!"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."