Why Should You (Yes, You) Outsource to IBO?

October 21, 2020 | Nikki Jasper

If you’re already happily working with IBO, you don’t have to read this. (Unless you really want to. I think you'll probably enjoy it.)  

However, if you’ve considered engaging with IBO but you haven’t pulled the trigger yet… YOU’RE the one who should read this.

You’ve thought about scheduling a call to learn more— or maybe you’ve even talked to Amy about IBO and everything we have to offer. But you’re still on the fence. Will it really be as simple as it sounds? Do you really need extra help?

Here are just a few of the reasons why it just makes sense to outsource work to Inbound Back Office.

Ready? Here we go.

Reason #1: Your time is valuable.

The phrase “time is money” is tired, but it’s true. You charge clients for your time — why are you spending it doing tasks that can easily be outsourced to experts? Sure, you can schedule your social media posts for the month, but wouldn’t that time be better spent growing your business? You might be surprised to see how quickly the little bits of time that you spend each month on simple tasks that you figure are easier to just do yourself add up!

Been meaning to update your company’s blog for the last few months? Our content team can knock out a killer post in just a few hours. Tired of looking at your outdated website? Our web design team can provide a facelift, and our web developers can execute it. Boom! Your to-do list is shorter and you haven’t lifted a finger! (Is this what freedom feels like?)

Reason #2: Let the experts handle it.

CAN you manage your digital ads? Sure. But will you maximize your budget and get the most engagement possible? Probably not, unless you’re willing to do a lot of time-intensive training. If you’re like most agency owners, you probably don’t have the time (or the energy, to be totally honest) to do this. (See Reason #1!)

Why not let an expert handle the tasks that you aren’t totally confident executing? Maybe you need an expert video editor, or perhaps your client has an Amazon store that needs to be optimized— we can handle it! Do you know juuuust enough about WordPress to be dangerous? Leave it to the experts at IBO!

Reason #3: Working with us is more cost-effective than hiring in-house team members.

Sure, you might dream about a bustling agency with a fully-staffed team in-house, but for now? It’s you. Or maybe it’s you and a couple of other folks. Regardless, you’re not ready to hire a full-time in-house graphic designer or a social media guru quite yet. But you’re worn out and desperate for help… so what do you do?

Outsource the work to IBO, of course! Our team of W-2 employees are ready to jump in whenever you need them. There’s no monthly fee — you simply pay for the work that’s done. (Yes, you read that correctly!) When you rely on IBO, you don’t need to worry about feeding the payroll beast every month. You can choose which service areas you need to utilize and you can use our team as much (or as little) as you like.

Reason #4: Scale without stress.

Say you’re an agency that’s focused exclusively on one aspect of marketing— content, for example. You’ve created tons of content for satisfied customers, but recently, you’ve had a few longtime customers say that they wished they could use you for other services. They’d love it if you could create a graphic to go with the content, or maybe even help them post it to their website.

What do you do? You see the potential in scaling your business, but you don’t have the skillset to do the work yourself and you don’t want to hire new team members only to find that moving in this direction isn’t in your business’s best interest.

Enter IBO. We can provide the team members you need to experiment! If you find that taking your business in a new direction is profitable, wonderful! You can keep working with our team members or hire permanent staff in the long run. If the experiment is not a success, nothing is permanent. You’re not saddled with team members who are no longer relevant to your business model.

Reason #5: Get work done faster!

You might pride yourself on being able to do everything involved in a campaign from start to finish, but is that the most efficient way to operate? Looping in a team of experts to help you check off tasks is going to result in faster turnaround times, which will naturally lead to happier clients who will give you more business. It’s a cycle of success!

Soon, you’ll have go-to team members at your disposal who can jump into a project as soon as it pops up. Need copy? Tap the content manager. Looking for graphics? The graphic design manager’s team will have them knocked out in no time. Ready to update the website with the completed deliverables? The website maintenance team can help! We’re accustomed to working efficiently with our team members and with yours— it doesn’t take long for us to slip into a groove where the work gets done without a hitch.

Okay, you’re convinced! How do you make IBO an arm of your agency? It’s simple. Just set up time to talk to our co-founder Amy Foley. She can answer your questions and provide you with valuable information, such as pricing.

Are you an existing client who hasn’t worked with us for awhile, but you’re ready to reengage? Talk to me! I’d love to connect you with the team member who can make your life easier. 

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