Back Office Support for Your Digital Agency
Inbound Back Office "plugs into" your existing team to augment your capabilities and expand your resources at a fraction of the cost of hiring new people. We provide assistance so you can focus your time on sales, strategy, client services and building your business.
Use only the services you need, and we will grow with you as your needs expand.
Billing and Collections
If you're tired of dealing with invoicing clients and chasing down payments, turn your billing and collections tasks over to our team. We will send your invoices on a regular schedule based on your process in addition to staying on top of overdue payments. We will contact your clients to gently but firmly make sure invoices don't stay overdue for long, leaving you free to focus on more important tasks.
- General invoicing using standard software
- Collections calls and payment status monitoring
If you need help creating articles, e-books or other written content, let us augment your team with content writers. We will provide well-written, professional content for you or your clients that is not only fun to read but search-friendly as well, based on your keyword research.
- Write blog posts
- Write long-form ebooks
- Infographic copy
- Scripts for podcasts, webinars, etc.
- Website copy
Do you need help setting up online courses or webinars? Our team can assist with creating your course in various course systems.
- Uploading videos
- Building quizzes
- Organizing learning content
- Setting up pricing
- Scheduling lessons
- Automating your content
Digital Advertising Management
Our team will set up and manage your digital advertising campaigns, including AdWords and social media.
- Set up and maintain AdWords campaigns
- Set up and maintain sponsored campaigns on Facebook, LinkedIn, Twitter
- Set up and maintain programmatic advertising campaigns
- Work with advanced functionality like custom audiences and remarketing
- Strategic guidance
If you're using email marketing platforms (non-HubSpot), whether it's MailChimp, Active Campaign, Constant Contact, Ontraport, or any other platform, our team can help manage it including:
- Setting up and formatting emails
- Managing lists
- Setting up workflows
- Migrating from one platform to another
Our team can help with a multitude of graphic design needs for you and your clients.
- Ebook design
- Newsletter design
- CTA creation
- Images for social media/digital ads
- Landing page images
- Blog post images
- Logo creation
- Style guides
- Photo editing
- Printed marketing materials
Backend HubSpot COS support including:
- Building templates
- Editing templates
- Updating CSS
- API Development
HubSpot Production Support
We know HubSpot and work with it daily. From emails to landing pages to CTAs, we can take your copy and graphics and create and connect everything in HubSpot.
- Onboarding New Portals
- Landing Pages
- Emails (regular and follow-up)
- Blog Posts
Inbound Sales Support
Your sales people are busy. Let's give them more time to do what they do best: sell! Free up their time with an inbound sales support specialist who can maintain your CRM and handle the administrative stuff that goes with a well-oiled sales machine.
- Evaluating and filtering inbound leads
- Updating CRM
- Booking discovery calls
- Making prospecting calls to set appointments
- Organizing contact database
- Follow-ups after meetings and events
Podcast Setup / Maintenance
Our team can help set up and maintain your podcast:
- Submitting podcast to iTunes & Stitcher
- Post-production of podcast episodes (editing, adding intro/outtro music, etc)
- Scheduling podcast episodes
If you're getting overwhelmed with project management, let our team help. Our project managers will bolster your team and make sure nothing falls through the cracks. We will integrate into your existing project management tools, attend meetings, interface with clients and make sure "all your trains run on time."
- Oversee client projects
- Coordinate resources and deadlines
- Serve as point of contact for clients
- Juggle deadlines and deliverables while setting expectations
- Communicate with clients via email, phone, and project management software
- Building monthly reports for inbound marketing clients
Scheduling and Calendar Management
One of the most significant productivity gains that you can enjoy right away is letting go of your calendar management. By having your assistant manage your calendar, you will feel like you've gained an extra five hours a week. No more back and forth and "when are you free?" emails. Just loop in your assistant and let meetings magically appear on your calendar without your intervention.
- Booking meetings
- Managing conflicts and re-scheduling
- Meeting confirmations and followups
- Travel arrangements and booking
- Inbox management ongoing or during vacations
Our team can help with all of your SEO needs including:
- SEO Audits
- Website Optimization
- Landing Page Optimization
- Keyword Research
- Local Search Optimization
- Competitive Analysis
- White Hat Link Building
Social Media Management
Need help managing social media for your own agency or for your clients? Let our team handle the details of keeping social properties active and maintained with content from your website. Better yet, we post with personality and a human voice so you and your clients can project a professional yet personal presence.
- Regular content posted on major platforms
- Event-specific promotions and announcements
- Creation of post images and custom text overlays
- General social media advertising campaign setup
Strategy and Business Consulting
Inbound Back Office is co-founded by an agency executive and an agency owner with combined experience of 25 years. These company principals are available for strategy work either for your own agency or for your clients. Talk to us to find out more about how we can help with things like marketing/sales strategy, training, agency culture, and operational efficiency.
Want to learn (or teach your team) how to create a Content Calendar? How about an SEO overview? Need to learn how to manage time better? We have years of experience and can teach you or your team how.
If you have raw video footage, let our team transform your footage into a professional final video that is in line with the quality, tone, and voice of your brand. We can also produce your podcasts! We can edit:
- Presentation videos
- Event videos
- Webcast videos
- Testimonial videos
If you need help with website design/development or providing managed services for your own website or client websites, our team can serve as your virtual website developers and/or managers. We are comfortable building and updating websites in all the major CMS platforms (including WordPress, Zephyr, and HubSpot CMS).
- Front end and back end development
- Design/build new websites
- API Development
Maintenance of Wordpress, Squarespace, and other CMS systems including:
- Updating website content from documents
- Posting events and news items
- Updating plugins or CMS software
- Posting images or video
- Customizing themes
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"No one is perfect, but IBO is pretty close! I always get what I expect and often more for a fair price and on time."
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"Great team. Great service levels. Great work."
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"Great team and versatile like a Swiss army knife. Seamless integration into our workflow. Already referred several other agencies to IBO."
"Prices are affordable. Everything so far has been straightforward and easy. There seems to be no catch and just an honest business trying to employ people and support other businesses. Nikki rocks!"
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"You guys have been a wonderful extension of our team!"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."