Content that Converts: 5 Must-Try Ideas for Your Digital Marketing Agency

By Nikki Jasper | | 9.21.23

Creating effective content that will not just engage your audience but actually generate leads and conversions for your marketing agency is not easy.

You’re competing against a landscape filled with innovative and creative content, so what can you do to ensure that you’re capturing attention AND compelling your audience to take action?

Good news… you’re not alone in this fight for the spotlight. We've compiled a list of five must-try ideas for your agency to create content that converts. If you're ready to take your digital marketing agency to the next level and achieve maximum ROI, keep reading and prepare to unlock the potential of content that converts.

Why is High-Converting Content a Must for Marketing Agencies?

Marketers know that content is king. But not all content is created equal. If you hope to stand out from the throng and actually drive conversions, you need a laser-like focus on creating content that, well, converts. In other words, you need to stop simply providing information, and instead deliver value that will ignite your audience. When it’s done well, content has the power to build trust, establish authority, and ultimately drive action. It’s a relatively simple way for your agency to position itself as an industry leader, attracting more clients (and more clients who fit your ideal profile) who are eager to work with you.

Creating high-converting content starts with a baseline understanding of your target audience and their needs. How do you achieve that? By conducting thorough market research and developing detailed buyer personas. With this information, you’ll get valuable insight into what motivates your audience. From there, you can tailor your content accordingly, addressing their pain points, providing solutions, and positioning your agency as the go-to expert in your niche. If you can create content that feels personalized to your target audience’s needs and desires, they’re far more likely to not just engage with it, but take the action outlined.

So now you understand WHY you need high-converting content… how do you do it? You need to go beyond just producing blog posts for the sake of blogging. Your blog posts should be engaging, informative, and provide real value to your readers.

The best place to start is to find the topics that interest your target audience with some basic keyword research. This is an easy way to determine the direction your content creation efforts should go. When you do write a blog post, make sure to include relevant and up-to-date information, actionable tips, and practical advice. Your goal should be to educate your audience as you position yourself as a trusted resource in your industry.

Let’s dig into the tips that will turn your content from commonplace into

#1: Utilize Video Content for Increased Conversions

In the last few years, video content has become a requirement if you want to effectively engage an audience that has dozens (if not hundreds) of options at their fingertips. Thanks to TikTok and YouTube, most folks prefer to get their information (not to mention their entertainment) via video. When you utilize this platform, you can tap into this market and capture your audience’s attention in a whole new way.

With video, you can share your message in an engaging and dynamic way. Whether it's a tutorial, a product demonstration, or a brand story, video evokes emotions, creating a lasting impression on an audience who increasingly prefers to ingest their content via video. When you leverage visuals, sound, and storytelling, you won’t just capture your audience’s attention-- you’ll KEEP it, leading to higher conversion rates and (ultimately) increased business for your agency.

#2: Implement Interactive Content

In the quest to create content that converts, making that content interactive can be a powerful tool. Interactive content, unlike traditional static content, encourages direct participation from your audience by involving them. There are a number of ways you can incorporate interactive elements into your content, such as quizzes, surveys, polls, calculators, or interactive infographics. When you enable the audience to participate, they’ll find the content to be more engaging, memorable, and (best of all) shareable.

Interactive content isn’t simply captivating to your audience, it provides valuable data and insights that can better inform your marketing strategies. Using interactive content, like quizzes or surveys, helps you gather specific information about your audience's preferences, pain points, and buying behaviors. You can then create personalized experiences, improve your targeting, and increase your conversion rates, all thanks to the data acquired via interactive content.

#3: Leverage Trust-Building Case Studies and Testimonials

What better way to build trust and credibility with your audience than by showcasing real-life examples of your agency's success? Case studies and testimonials provide vitally important social proof, building confidence that your agency can deliver the results you promise. When they’re done right, case studies and testimonials can be powerful tools, convincing leads that your agency is the best of all the available options.

As you create these case studies, focus not just on the specific challenges your clients faced, but also the strategies your agency implemented and the measurable results achieved. You want to demonstrate your agency's expertise, your problem-solving abilities, and the value you can bring to potential clients. (Clients love to know exactly what they’re paying for!)

An easy way to get that coveted social proof is to collect testimonials from satisfied clients. Feature them on your website or in your marketing materials to help build trust and credibility among prospective clients. These testimonials can provide reassurance to potential clients that your agency is the best fit for their needs.

#4: Convert by Optimizing Landing Pages

You probably know that landing pages play a crucial part in converting website visitors into leads or (better yet) longstanding customers. But how do you create landing pages that convert? There are several key elements that comprise a proper landing page.

First, ensure that your landing page has a clear and compelling headline that grabs visitors’ attention. It should clearly communicate the value proposition as well as the benefits of what you have to offer. Persuasive copywriting techniques highlight the unique selling points of your agency, creating a sense of urgency or scarcity that encourages immediate action.

Second, make sure your landing page is cleanly designed and visually appealing. Colors, fonts, and images that align with your branding help create a cohesive and professional look. Keep the layout simple and uncluttered, with clear calls to action that stand out.

#5: Incorporate Persuasive Copywriting Techniques

We’ve said it before, but it bears repeating… good copywriting is a vital part of any effective marketing strategy, especially if you hope to create content that converts. Persuasive copywriting techniques help you capture your audience's attention, build desire for your products or services, and compel them to take action. There are a few key techniques to incorporate into your copywriting— we’ve listed them here.

  1. Use compelling headlines and subheadings: Your headlines and subheadings should be attention-grabbing and clearly communicate the value proposition of your offer. Use powerful words and phrases that evoke emotion and curiosity. If you’re stuck, you can use a headline generator!
  2. Focus on benefits, not just features: Don’t just reel off a list of the features of your products or services. Highlight the benefits they provide to your audience! Show prospects exactly how your offer can solve their problems or improve their lives.
  3. Create a sense of urgency: Time-limited offers, limited quantities, or special discounts create a sense of urgency, encouraging immediate action. This can help overcome any hesitation or procrastination your audience may have, spurring them to action before they can overthink it.
  4. Use social proof: We’re sure that you’re very trustworthy, but you’ve certainly got a vested interest in getting clients to come aboard. This is why it helps to use testimonials and case studies to truly highlight what you can do for prospective clients. People are more likely to take action when they see that others have had positive experiences with your agency. As we said before, social proof is powerfully persuasive!

When incorporating these copywriting techniques into your content, don’t forget to keep your messaging clear, concise, and focused on your target audience's needs and desires. Persuasive copywriting creates content that not only engages your audience but also drives conversions.

Visuals Help Convert Website Visitors

Visuals play a crucial role in creating content that converts. After all, humans are visual creatures. We are naturally drawn to images and videos. By incorporating appealing and relevant visuals into your content, you will not only capture your audience's attention, but you’ll keep their attention.

When you select visuals for your content, it’s important to ensure that they align not just with your brand identity but with the message you want to convey. High-quality images, videos, infographics, or illustrations that enhance your content and make it more visually appealing don’t just help break up text, but communicate complex information more easily and create a more enjoyable reading experience for your audience.

That said, it's important to remember these visuals shouldn’t overpower your content. They should complement and enhance your message, not distract or confuse your audience. Use visuals strategically to support your key points, evoke emotions, and guide your audience towards the desired action.

Take Action and Test Content Strategies

Creating content that converts isn’t just a “one and done” deal. It’s an ongoing process that requires continuous testing and optimization. As the digital marketing landscape evolves, it's important for your agency to stay ahead of the curve and adapt your content strategies accordingly.

Implementing the five must-try ideas discussed in this article will not just help you attract an audience, but convert them into customers once you have their attention. Keeping your target audience in mind and tailoring your content to their needs and preferences, as well as routinely analyzing your data and metrics to identify what's working and what can be improved will ensure your content stays fresh. Test different strategies, track your results, and make data-driven decisions to optimize your content for maximum conversions.

Consistently investing in high-converting content will help your digital marketing agency differentiate itself from the competition, attract more clients, and achieve maximum ROI. Implement these must-try ideas today and unlock the power of content that converts!