Episode 196
Aug 6, 2021
What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?
Would you like to be a guest on our podcast? Here’s how!
Listen to "E196 - How to Achieve Ridiculously Consistent Growth (Duct Tape Marketing)" on Spreaker.
EPISODE 196
What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?
In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.
You'll learn:
- How to profit from a "customers as members" point of view
- How to narrow your focus to the top 20% of your ideal customers
- How to grow with your customers
- And much more!
John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!
Resources mentioned:
Testimonials
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"You guys have been a wonderful extension of our team!"
"Great team and versatile like a Swiss army knife. Seamless integration into our workflow. Already referred several other agencies to IBO."
"Great team. Great service levels. Great work."
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Prices are affordable. Everything so far has been straightforward and easy. There seems to be no catch and just an honest business trying to employ people and support other businesses. Nikki rocks!"
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"No one is perfect, but IBO is pretty close! I always get what I expect and often more for a fair price and on time."