E220: How to Take Advantage of How People Use Technology to Make Decisions (#SmartMarketing)

Have you ever heard of the Zero Moment of Truth (ZMOT)?

It falls between the awareness and purchase phases of your customer's buying journey.

And it's super important.

Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.

You'll learn specific things you can do to harness the ZMOT with all of your potential customers.

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