E230: Generosity As A Business Advantage (Wes Gay - Wayfinder)
April 1, 2022
Do you ever feel like you're giving too much information away for free? In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
Do you ever feel like you're giving too much information away for free?
In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
Wes talks about:
- What generosity looks like as an agency
- Why you shouldn't fear it
- How to use it for driving growth
- Adopting the posture throughout the agency
You can find Wes on LinkedIn or either of his two websites:
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