E230: Generosity As A Business Advantage (Wes Gay - Wayfinder)

Do you ever feel like you're giving too much information away for free?

In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.

Wes talks about:

  • What generosity looks like as an agency
  • Why you shouldn't fear it
  • How to use it for driving growth
  • Adopting the posture throughout the agency

You can find Wes on LinkedIn or either of his two websites:

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