E235: Reimagining Branded Content Within the Context of Video (Zachary Slingsby from Human Factor Media)

Have you tried using video as a part of your marketing strategy for your clients? Or have you avoided it because of cost or inexperience?

In this episode, we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high-quality video series that is compelling to the target audience.

Zach talks about:

  • Making videos people actually want to watch
  • The use of video in a marketing strategy
  • Data vs. Appealing to the Human
  • Process for creating a branded video series

You can find Zach at https://humanfactormedia.co/ and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!