E240: Why Podcasting is the Perfect Content Marketing Strategy for Your Agency Pt. 1 (Anne Claessen - The Podcast Babes)

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years!

In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.

Anne talks about:

  • What you need to get started
  • Podcast styles and schedules
  • How to use a podcast to create more content without doing more work
  • Metrics vs Goals and what you should be measuring

You can find Anne at thepodcastbabes.com and be sure to look out for part 2 with Anne about "How to monetize your podcast!" coming next month!

If you liked this episode, please leave us a review on Apple Podcasts!