E245: The Importance of Content Governance (Chris Willis - Acrolinx)
July 22, 2022
In this episode, we talk with Chris Willis, the Chief Marketing Officer and Chief Pipeline Officer at Acrolinx, about the importance of Content Governance.
As agency owners, we all work with a variety of clients with a variety of brand and messaging guidelines. The process of getting one piece of content out can take weeks to months from initial write-up, reviews, edits, etc... This creates issues where content isn't ready by the time the client needed it. Or perhaps stresses out your teams to work in hyperdrive to get it done on time and up to the client's standards.
What if there was an easier way to filter content through a set of guidelines and automate the process?
Good news! There is!
On today's podcast, we talk with Chris Willis, the Chief Marketing Officer, and Chief Pipeline Officer at Acrolinx, about the importance of Content Governance. Chris is a content governance, AI, and pipeline management specialist with over 20 years of experience growing companies in the technology sector.
In this episode, Chris talks about:
- What content governance is
- Tools you can use to automate it to be more efficient at content marketing
- Why content governance is needed for marketing agencies
- How to use it to produce better content and win more clients
You can find Chris on LinkedIn at https://www.linkedin.com/in/cpwillis/
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