E257 - How to Launch a Product Alongside Your Existing Service Offerings (Evan Cox - Evan Cox Consulting)

As a marketer, you mostly sell services. But how often are you recreating the same things for multiple clients? Could you create an evergreen product you could sell repeatedly?

On today's show, Evan talks about how to launch a product alongside your existing service offering. For more than fifteen years, he has served businesses, nonprofits, churches, and the leaders who guide them.

In this episode, Evan talks about:

  • How to come up with product ideas
  • Captivating your experience and knowledge to create products
  • How to create something you need and then sell it to others
  • Who to sell to
  • How to market your products well

You can find Evan on his website evancoxconsulting.com.

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