Episode 269
Jan 6, 2023
On this episode, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.
Would you like to be a guest on our podcast? Here’s how!
Listen to "E269 - Tactics Every Agency Owner and Marketing Coordinator Need to Get Measurable Results (Andy Buyting - Tulip Media Group)" on Spreaker.
EPISODE 269
Marketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements actually matter.
True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.
On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.
In this episode, Andy covers:
- Why you need to understand your client's overall business goals
- Start with the end goals in mind to tailor your marketing strategy
- How longer sales cycles present different marketing needs
Find Andy on LinkedIn, his website https://tulipmediagroup.com/ and visit TM.Media/DoubleSales to learn more about us, buy our book or book a free consultation with Andy or his co-author Jessica Embree.
Also, their book, "Double Sales / Zero Salespeople," is available on Amazon.
If you liked this episode, please leave us a review on Apple Podcasts!
Testimonials
"Great team and versatile like a Swiss army knife. Seamless integration into our workflow. Already referred several other agencies to IBO."
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"Great team. Great service levels. Great work."
"You guys have been a wonderful extension of our team!"
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Prices are affordable. Everything so far has been straightforward and easy. There seems to be no catch and just an honest business trying to employ people and support other businesses. Nikki rocks!"
"No one is perfect, but IBO is pretty close! I always get what I expect and often more for a fair price and on time."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."