E270 - Looking at Data to Improve Marketing ROI (Mary Cate Spires - HarleyJames Consulting)

Inefficiency in marketing is the easiest way to waste money.

According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.

That is a huge opportunity!

On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.

Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.

In this episode, Mary Cate covers:

  • Understanding ROI in relation to KPIs and goals
  • Don’t focus on vanity metrics. Focus on performance
  • Why you need to do the manual legwork in the beginning of your research and data
  • The importance of understanding and owning your data's performance

Find Mary Cate on LinkedIn, her website www.HarleyJamesConsulting.com and www.MaryCateSpires.com, and check out her benchmark tracker www.MaryCateSpires.com/tracker

Find her on social at:

Linkedin - https://www.linkedin.com/in/marycatespires/

FB - https://www.facebook.com/marycatespires

Instagram - https://www.instagram.com/marycatespires/

Twitter - https://twitter.com/MaryCateSpires

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