E271 - Putting the Right Technology in Place to Support Brand Growth (Tyler Pigott - Lone Fir Creative)
January 20, 2023
On this episode, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.
As agency owners, tech stacks are a large part of how we operate and provide value and success to our clients.
The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how customers experience you or even how your team experiences tech in their daily job, technology has the power to make or break how efficient and effective you are.
On today's podcast, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.
In this episode, Tyler covers:
- Why you need to start with defining the goal of the organization
- How to use technology to enhance the customer experience
- Using customer journey mapping to help define what technology you need
- Where he sees the need for technology going in the future
Be sure to check out his blog post on Customer Journeys: https://www.lonefircreative.com/harnessing-the-power-of-customer-journey-in-your-marketing, which includes a link to a downloadable for Customer Journey.
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