Apr 7, 2023
On this episode, we have Jennifer Zick, founder of Authentic Brand, talk to us about why agencies need marketing leadership.
Would you like to be a guest on our podcast? Here’s how!Listen to "E282 - Why agencies need marketing leadership (Jennifer Zick - Authentic Brand)" on Spreaker.
Are you guilty of doing random acts of marketing?
I'm sure we've all done it as a reaction instead of being proactive with our marketing strategy.
On today's podcast, we have Jennifer Zick, founder of Authentic Brand, talk to us about why agencies need marketing leadership. Jennifer's agency is a community of fractional CMOs that help agencies overcome random acts of marketing and grow their business.
- What is marketing leadership, and why do you need it?
- Different phases of business and when you need a strategic marketing leader
- What happens when no one "owns" the marketing role in a business
- How fractional CMOs can help you scale with lower risk
- Benefits of working with a team of Fractional CMOs with differing skills and experience
You can find Jennifer on her website, www.authenticbrand.com, and on LinkedIn linkedin.com/in/jzick
Check out her agency client stories here:
If you liked this episode, please leave us a review on Apple Podcasts!
"No one is perfect, but IBO is pretty close! I always get what I expect and often more for a fair price and on time."
"Prices are affordable. Everything so far has been straightforward and easy. There seems to be no catch and just an honest business trying to employ people and support other businesses. Nikki rocks!"
"Great team and versatile like a Swiss army knife. Seamless integration into our workflow. Already referred several other agencies to IBO."
"Great team. Great service levels. Great work."
"You guys have been a wonderful extension of our team!"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."