E290 - Disruptive Digital Strategy Intended to Expand Brand's Visibility and Reach (Aly Nauta - Connective Consulting)

Disruptive marketing can feel unsettling to some. It is much easier to go the traditional routes and follow the rules.

However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success.

On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital Strategy is intended to expand the brand's visibility and reach.

Today's podcast covers:

  • Why she started the agency. (1:49)
  • How disruptive digital strategy can help any industry. (3:33)
  • An example of a dental practice that has been disruptive. (8:56)
  • Disrupting marketing for the purpose of generating awareness and thought leadership within an industry. (12:14)
  • Getting everyone on the same page. (17:17)
  • When someone clicks on your website, what is the first thing they see? (20:09)
  • The first step in disruptive digital marketing is to strategize. (22:47)
  • Who is the right audience for you? (27:46)
  • How to get in touch with Ali. (29:53)

You can find Aly here:

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