E296 - How to Create Messaging So Clear, It's Impossible to Misunderstand (Alara Vural, CEO of Alara Vural Coaching Ltd)
July 28, 2023
In this episode, Alara Vural, CEO of Alara Vural Coaching Ltd. breaks down how to create messaging so clear, it's impossible to misunderstand.
We all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's journey.
I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does.
On today's podcast, Alara Vural, CEO of Alara Vural Coaching Ltd., breaks down how to create messaging so clear, it's impossible to misunderstand. She speaks about the different narratives you need to know for each stage of the buyer's journey so you can best apply your core message to your prospects.
Alara works with tech scale-ups and consultancies to communicate what they do in a way that is clear, emotionally moving, and memorable. She equips them with a core message that they can roll out to all their communication for an impactful and consistent message. She's been working with companies all over the world for over five years. Her clients have reported unlocking exponential growth, successful launches, shortened sales cycles, large investment rounds, and exiting for a premium valuation due to their new messaging. And most importantly, they get seen and recognized for the groundbreakingness of their work that they poured their heart into.
Alara dives into:
- What value are you looking for in marketing? (2:10)
- What does good messaging actually mean? (7:59)
- How to speak to the emotions of your audience? (10:32)
- Know what you are actually selling. (15:28)
- What is the logical aspects of your message? (17:48)
- How to create a flow of chapters for your story. (26:27)
- How to tailor your message? (31:31)
You can also get her core message map template mentioned in today's podcast here: https://drive.google.com/file/d/11ORIPjXB7zUGuFiQiXRfXIPEFTmzMfnn/view?usp=sharing
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