E315 - Starting a Marketing Agency Part 4 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)

Entrepreneurship and agency owner life is full of ups and downs. Over the past few months, we have listened as Julie Nichols, owner of Julie Nichols Marketing, shared openly about the journey. While last month's episode was about the uphill battle, today, she sheds light on how that has paid off and the wins she's experiencing.

On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down.

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Julie covers:

  • Consistency is creating confidence and converting leads (2:30)
  • Project Pricing vs Retainer Pricing (5:50)
  • Creating phases for your offers (14:00)
  • The struggle of niching down (17:00)
  • Rewarding herself (22:44)
  • The cycle of helping each others (28:23)
  • Focusing her meetings (30:02)
  • Owning and celebrating your wins (36:00)
  • Celebrate your clients (37:00)

You can find Julie on her website: julienicholsmarketing.com 

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