E318 - Prioritizing Consumer Centric Ad Strategy to Boost Campaign Performance Through 2024 and Beyond (Askia Underwood, Chief Growth Officer)
December 29, 2023
On this episode, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
2024 is upon us; consumers expect a more streamlined and targeted ad experience.
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
Askia covers:
- Prioritizing consumer-centric ad strategy. 3:08
- Leveraging marketing strategies for business growth. 7:51
- Ad strategy and user experience. 13:23
- Personalized ads. 18:49
- Using data to optimize ad spend and improve customer centricity. 24:24
- Consumer behavior. 28:36
You can find Askia at https://driveline.ai and on socials:
LinkedIn - https://www.linkedin.com/in/askiaunderwood
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