E322 - How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B (Janet Mesh, CEO + Co-Founder of Aimtal)

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.

Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Janet covers:

  • Using YouTube video content for marketing strategies. (3:22)
  • B2B marketing strategies using video content. (9:10)
  • Creating educational videos for cybersecurity marketing. (12:11)
  • Video content optimization using YouTube analytics. (17:53)
  • Creating high-quality video content for marketing. (20:59)
  • YouTube marketing strategies and short-form content. (26:13)
  • YouTube optimization and content creation. (29:33)

You can find Janet at https://www.aimtal.com/ and on socials.

Social Media Links

Aimtal Resources/Guides

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