E6: Implementing Strategy Before Tactics (Dott Digital Marketing)

You know that feeling you get when you hear about new and exciting marketing tactics? You probably want to dive right in and do them all at the same time. Not so fast! That enthusiasm is admirable, but it can lead to major issues down the road. Dennis B. Ottey of Dott Digital Marketing joins Amy to discuss why jumping in without prior preparation is not a recipe for success. Listen to this episode to discover why it pays to implement a real strategy first.