E6: Implementing Strategy Before Tactics (Dott Digital Marketing)
December 22, 2017
We all get excited when we hear marketing tactics and want to dive right in and do them all. Not so fast! Dennis B. Ottey of Dott Digital Marketing discusses why this is not a good idea and why implementing a real strategy first is the best practice.
You know that feeling you get when you hear about new and exciting marketing tactics? You probably want to dive right in and do them all at the same time. Not so fast! That enthusiasm is admirable, but it can lead to major issues down the road. Dennis B. Ottey of Dott Digital Marketing joins Amy to discuss why jumping in without prior preparation is not a recipe for success. Listen to this episode to discover why it pays to implement a real strategy first.