E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)
June 14, 2019
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results.
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.