Episode 84
Jun 14, 2019
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.
Listen to "E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)" on Spreaker.
EPISODE 84
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.
Testimonials
"You guys have been a wonderful extension of our team!"
"I trust IBO to take care of all of my client projects. Your team is solid and are experts in their field."
"Great service, on time, reasonable prices on everything from VA to Writers to SEO."
"Working with Amy and the IBO team over the years has been a huge relief. They are extremely reliable, responsive, and quick to learn new tasks. We are able to trust that projects will be done correctly the first time, every time!"
"Prompt, Smart, Efficient, Quality work. PM structure is also great value add for small agency"
"Inbound Back Office's amazing virtual assistants have helped me double my marketing business this year. I have no employees and have still been able to increase my client base over 100% from 2016. All the VA's I deal with are friendly and do fantastic work. I highly recommend Amy and her team."
"Very responsive and dependable. When I ask for work to be done, I know it is being handled!"
"We found Amy and IBO when we were in a jam- short-staffed and in the midst of mission-critical deliverables for a number of clients. Not only did Amy and her team dive in head first to help they delivered work that far exceeded our expectations and continues to do so today. Amy has an uncanny ability to align her resources with our needs, timeline, and level of expertise needed to get the job done. I offered to provide this testimonial when responding to last month's invoice. How many of you can say that? The value is exceptional, the service is even better. Amy and her team care about my company and it shows."
"Love having a team or experts in my back pocket that make my life easier and more efficient. It allows me to focus on what I need to do and gives me the ability to offer additional services to my clients."