E249: How Public Relations Can Complement Your Marketing Strategy (Lauren Cockerell - Kwedar & Co.)
August 19, 2022
In this episode, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy.
Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company.
In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.
In this episode, Lauren talks about:
- When to use PR
- Why you need PR
- How to get traction with media sources
- Different ways to add PR to your offerings
You can find Lauren on her website at Kwedarco.com and on social media: @kwedarco
Grab this free resource: The Intro Guide to News Distribution https://www.kwedarco.com/freebies
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