E249: How Public Relations Can Complement Your Marketing Strategy (Lauren Cockerell - Kwedar & Co.)

Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company.

In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.

In this episode, Lauren talks about:

  • When to use PR
  • Why you need PR
  • How to get traction with media sources
  • Different ways to add PR to your offerings

You can find Lauren on her website at Kwedarco.com and on social media: @kwedarco

Grab this free resource: The Intro Guide to News Distribution https://www.kwedarco.com/freebies

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