Expand Your Team With Expert Paid Media Support
Inbound Back Office plugs into your existing team, augmenting your capabilities and expanding your resources for a fraction of what it would cost to hire new team members. We provide the breathing room you need to focus your time on sales, strategy, client services, and building your business.
Our white-label PPC team will set up and manage your paid media campaigns and provide strategy, reporting, and optimization.
What Our Paid Media Team Can Do
Brand Awareness
eCommerce
Execution
Lead Generation
Remarketing
Strategy
Pay Per Click Advertising
Our team is certified as Google Ads Specialists. We can help you set up a new Google Ad and Google Ad Grants account from scratch or optimize a current ad account using industry standards and best practices. We can help with everything from strategy and optimization to reporting.
Social Media Advertising
Whether you just need someone to simply implement your social media ads or help you build a strategy from the beginning, our paid media team is ready and capable. We can help you with writing, choosing stock images, setting up conversion tracking, and reporting.
The Paid Media team has experience running ads for many different industries and topics including but not limited to:
- Agriculture
- Artificial Intelligence
- Brewery/Distillery/Winery
- Business
- Car Dealerships
- Chiropractors
- Communications
- Consulting
- Dentist
- Education
- Engineering
- Event Services
- Financial Services
- Gardening
- Gas & Oil
- Healthcare
- Industrial
- Lawyers
- Logistics
- Manufacturing
- Marketing
- Music
- Political
- Printing
- Products
- Real Estate
- Restaurants
- Retail
- Retirement & Nursing Homes
- Shopping
- Small Business
- Software
- Supply Chain
- Telecommunications
- Travel
- Veterans
- Veterinarians
Platforms We Support
- Paid Search
- Google Ads
- Google Display Ads
- Google Shopping Ads
- YouTube Ads
- Bing Ads
- Paid Social
- Meta/Facebook Ads
- X Ads
- Snapchat Ads
- Reddit Ads
- Pinterest Ads
- Programmatic Ads
- Basis
- StackAdapt
- CRM Platforms
- Salesforce
- HubSpot
- Zapier
Samples of Our Work
Frequently Asked Questions
What does your reporting process look like? How do you measure campaign success?
While all campaign objectives are unique, our goal is to work with clients to go past vanity metrics like impressions and clicks and dive into actions that actually matter. Reports should be easy to understand, and include insights that are able to be acted on - not just discussed in the abstract.
What is your team's approach to AI and automation in paid media?
While AI plays an increasingly larger role in digital advertising and is useful for analyzing larger data sets, human judgment and the insight into what works in real-market conditions is not replaceable. While AI-driven campaigns are useful components of a mixed marketing strategy, we tend to utilize AI to spot patterns and help enhance human-driven insights.
How much should I spend on a campaign?
Our goal is to never maximize campaign spend if it isn't needed - in paid media, one size does not fit all. Depending on your goals, your strategy, and competitors, we work with clients on developing scalable plans that make sense at each level - regardless of whether your budget is $500 a month or $50,000.
Why Choose IBO for Your Paid Media?
There's a lot of ads out there. Here's why agencies trust IBO to help theirs stand out.
We only work with Marketing Agencies and Fractional CMOs.
Our Paid Media Specialists are extremely well-versed in the pain points of marketing agency owners and Fractional CMOs, so we can jump in with little to no training.
White-label, all the way.
Your clients never need to know we exist. We remain in the background, act as part of your team, and deliver work that makes your agency look great.
Flat-rate pricing that protects your margins.
Our straightforward pricing makes it easy to build ads into your client packages without any surprises. You know what you're paying, and you know what you're getting.
A U.S.-based team that's easy to work with.
Our specialists are based in the United States, which means fast communication, cultural fluency, and customized work.