Social Media

Industries We Have Experience In

From highly technical fields to local businesses, our team knows how to adapt tone, messaging, and strategy to fit your audience.

Frequently Asked Questions

How do you onboard new clients?

The social media team’s onboarding is structured and straightforward so we can start quickly without missing anything important. Typically, it looks like this, with some flexibility:

1. Kickoff call to onboard and align on goals, immediate tasks to knock out, login access, etc

• We also set up workflows, approvals, and reporting cadence during this call and within the first few weeks. We also decide how hands-on or hands-off IBO will be when it comes to being client-facing.

2. Fill out the IBO social media intake form (before or during the onboarding kickoff call)

Typically, these are some of the things the social media team helps with for clients monthly or ad hoc:

• Social media audit (platforms, analytics, past performance, content)
• Social media strategy
• Social media editorial calendar (direction, copy, design)
• Social media approval/publishing
• Social media community management/customer service
• Social media reporting, optimization, and insights

NOTE: The client can have as much or as little involvement in the tasks above

Most clients are fully onboarded within 2-4 weeks.

What does your typical process look like?

Our team focuses on consistency, clarity, and making sure content actually supports business and marketing goals, not just “posting to post.”

First, we look at planning and then we move to execution. Some things we do include:

• Monthly and ad hoc content planning
• Content creation (captions, visuals, short-form video if needed)
• Internal review + client approvals
• Scheduling and publishing
• Community management (if included)
• Performance tracking + optimization

Everything is built to be repeatable and scalable so we’re not reinventing the wheel every month. This is why we use a tried and true content calendar, project management system, and tools like Canva for building on-brand social-ready templates.

How do we communicate with you / assign you work?

We work within your established communication tools and processes. You can add us to your project management tool if you have one and/or Slack (or similar tool) if you use it. Or if email is your preferred communication method, you can simply email us.

What platforms do you manage?

We have experience with the following social media platforms:

• Meta (Instagram, Facebook, Threads)
• LinkedIn
• Pinterest
• X (formerly Twitter)
• TikTok
• YouTube
• Snapchat
• Reddit
• Quora
• Bluesky
• And more!

We also have experience with the following social media software and tools:

• HubSpot
• Sprinklr
• Hootsuite
• Sprout Social
• Buffer
• Gain
• Later
• Meta Business Suite
• Canva
• Adobe Creative Cloud
• Google Analytics
• Later Analytics
• Agorapulse
• CoSchedule
• Airtable
• And more!

Do you create the content or just manage it?

Our team is able to fully own social media management and content creation, or work with existing workflows, assets and teams. Most clients use a hybrid approach and keep it collaborative with communication flowing from both ends.

How do you measure success?

It depends on client goals, but usually a mix of:

• Engagement rate
• Reach and impressions
• Follower growth (quality over quantity)
• Traffic and conversions (when applicable)

We focus on trends and performance over time, not vanity metrics.

Can you work with paid media teams?

Yes! We have both social media and paid media teams here at IBO. Learn more about our paid media services.