E447: How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)

Do you know if you're actually making a profit?

Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:

  • How to figure out if you should bill for time, value or something else
  • How to figure out if you should be considering retainers, project based fees or something else
  • How to figure out if you should be changing your pricing model and when as your agency and services mature
  • What the Pricing Quadrant is and how to use it

You can find Marcel at Parakeeto and on socials:


Check out Marcel's Free Agency Profit Toolkit!

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